PinkCity Imports is a furniture wholesaler in Surrey, BC with its own manufacturing facilities in India and 28 years of industry experience. Unlike a retail store, their site needed to serve business buyers: browse freely, but register to unlock wholesale pricing and submit purchase orders.

I built a wholesale-first catalogue with a deep category structure — bedroom, dining, living room, home office and accents, each with subcategories — plus curated collections. Gated pricing means anyone can browse, but wholesale prices and ordering unlock with a trade account. A multi-step purchase order flow (product selection → contact information → review) replaces a consumer checkout, matching how wholesale buyers actually order. The homepage sells the company's strengths — direct-manufacturer pricing and Canadian-stocked inventory — to convert retailers into registered buyers.